Ten Ways to Get Traffic to Your Site
Ten
Ways to Get Traffic to Your Site
Traffic, traffic, traffic! It’s the goal of every blogger
to get as much of it as possible, and there are many ways to do that with good
content and link building. In this guide on how to get traffic to your site,
we’ll explore 10 strategies you can use today to increase your site’s
popularity and drive more visitors your way!
Write an amazing headline
Your headline is your first, and sometimes only, chance to
make a connection with a potential reader. The best headlines should be
persuasive without being pushy. With any luck, your compelling headline will
capture your readers’ attention long enough for them to read more of your piece
and share it with others. To get an idea of what we mean by amazing (and
boring), read our Ultimate Guide to Headlines.
Add a call-to-action
If you want people to sign up for your email list, add a
call-to-action that encourages them to do so. A good way to entice them is with
a discounted offer or some sort of special deal. Once they click on it, they’ll
be taken through an automated page where they can opt in, making it easier than
ever for you to build a following.
Promote on social media
The fastest way to get traffic on your site is through
social media. If you haven’t already, start creating accounts on Facebook,
Twitter, LinkedIn and Pinterest. By posting interesting content relevant to
your audience, these channels will help increase traffic to your site. Start
conversations with people in your industry. Share articles from other websites
that are relevant and interesting—and do it often! Keep an eye out for retweets
and mentions from influential people in your field; reply back when you can.
Use an SEO plugin
The best way to ensure you’re getting visitors is by making
sure they can find your site. Popular SEO plugins like All in One SEO Pack and
WordPress SEO by Yoast are widely-used and very effective. These plugins allow
you to control every aspect of how search engines see your site. With a little
work, you can make sure that your site is coming up in any relevant searches.
Optimize your images
Nobody wants a slow-loading website, and image optimization
is critical for a site that’s pleasant for visitors. While it can be tempting
to just drag an image straight from your desktop into your content editor and
call it a day, try compressing and optimizing each of your images before using
them on your site. You may also consider using SVG over PNG or JPEG if
possible.
Try video
Video content is growing by leaps and bounds. If you want
more traffic, consider adding a few videos to your site. Once you’ve posted
them, create a YouTube channel for your company and link back to it on each
page of your site. You can also try creating a Facebook page and posting videos
there as well. The exposure will increase interest in your site, which leads to
increased traffic. The numbers don’t lie: 93 percent of consumers watch videos
online—and 56 percent share them with others!
Connect with influencers
Influencers are people with a large number of loyal
followers. Find bloggers or social media accounts that have more than 5,000
followers and reach out to them about writing a post for your website.
Share across different networks
Make sure you share your link on as many networks as
possible. Check out Quuu, an app that makes it easy to schedule posts for all
your networks at once. Schedule your post in advance so you don’t forget about
it later.
Conduct a giveaway or contest
Contests and giveaways can be a great way to boost your
traffic. You’ll want to think carefully about what you’re giving away (for
instance, offering your product may be a better marketing decision than
offering a cash prize), as well as how you’ll promote it. Many platforms will
allow you to host a contest for free, but some will charge you depending on
contest length. We recommend checking out Short Stack or Raffle copter if you
want an easy-to-use giveaway platform.
Track everything!
If you want traffic on your site, you have to know what’s working and what isn’t. That means keeping track of your stats, so you can pinpoint which parts of your campaign are pulling in visitors and which aren’t. There are lots of different tools for tracking traffic, but some popular ones include Google Analytics, Google AdSense and Stat Counter.
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